iPhone 17 Pro in New Colors

Apple’s latest iPhone 17 series has just hit the Taiwanese market and it’s already making waves. Chunghwa Telecom reports that among buyers choosing the high end iPhone models, the iPhone 17 Pro is the clear winner especially in the striking new shades of Cosmic Orange and Deep Blue. But there’s more than just color driving demand: design, pricing, availability, and consumer behavior all play a part.

In This article we will dive in :

1. Which iPhone 17 models are selling best in Taiwan.
2. What color choices and features are most popular.
3. How Taiwan’s telecoms and retailers are responding.
4. And what this tells us about customer trends in mid-2025.

This is very essential reading if you want to understand current smartphones market in east Asia. Or if youa re just curious which iPhone to get Next.

What is the iPhone 17 Series?

Model	Key Features	Price in Taiwan*
iPhone 17 Pro	Premium build, highest-end camera, more processing power, latest display tech.	Starts at NT$39,900 (Focus Taiwan – CNA English News)
iPhone 17 Pro Max	Same as Pro, larger size, possibly more battery.	Starts at NT$44,900 (Focus Taiwan – CNA English News)
iPhone 17 (entry-level)	Solid features, fewer premium extras.	Not explicitly priced in the article per model, but other models suggest tiered pricing structure. (Focus Taiwan – CNA English News)
iPhone Air	Slimmest model yet (5.6 mm), lighter weight, more colour variety. (Focus Taiwan – CNA English News)

Note: Prices are for Taiwan at launch as reported by Chunghwa Telecom. These may vary with configuration, capacity, and retailer.

Chunghwa Telecom a major carrier in Taiwan  shared early sales breakdowns that reveal strong consumer preferences. Here are the key insights:

• 43% of customers buying one of the new iPhone 17 models chose the Pro version.
• 28% picked the Pro Max.
• 23% went for the regular iPhone 17.
• Only 6% chose the new iPhone Air.

So nearly three quarters of buyers preferred a Pro or Pro Max Model. That suggest Taiwanese consumers are leaning towards the premium features. The Air with it’s ultra thin profile steal has niche appeal.

Color Trends: What Do Buyers Like?

One of the more interesting findings is how color choices are shaping demand.

1. For the iPhone 17 Pro and Pro Max, the new colours Cosmic Orange and Deep Blue are particularly popular.
2. For the iPhone Air, Sky Blue is the most chosen colour among the four offered (Space Black, Cloud White, Light Gold, Sky Blue).
3. Among the iPhone 17 models, Sage is the favorite over Lavender, Mist Blue, White and Black.

Color seems to be more than just style—it may be a differentiator influencing which variant people pick. The new shades may be seen as more eye-catching or premium, helping the Pro models stand out.

Apple Event 2025: iPhone 17 and iPhone 17 Pro Max Launch Date, Price and Features Revealed

Pricing, Features, and What Drives Demand.

Why are consumers gravitating towards the higher-end models? Several factors appear relevant:

Premium pricing matches premium perception.

With pricing for Pro and Pro Max models at NT$39,900 to NT$44,900, customers paying more expect premium features. Apple’s reputation for build quality, camera enhancements, etc., reinforces this.

Design & Innovation.

The iPhone Air’s claim to fame is its ultra-thin design (5.6 mm) and lighter weight. While some are impressed, more buyers seem willing to trade slimness for performance and features.

Carrier plans & availability.

Major telecom providers like Chunghwa Telecom and Far EasTone are offering the devices with monthly payment programs. For example, over 80 percent of Far EasTone’s customers chose certain monthly fee plans (NT$1,399 or NT$1,599) with their new iPhone.
Retailers (Tsann Kuen, momo, PChome, etc.) also responded quickly: some models sold out in minutes at flagship stores.

Pixel Watch 4: Design Changes, New Fitness Features and Expanded AI

Replacement demand.

With regular cycles of smartphone upgrades, many consumers in Taiwan apparently are ready to replace older phones. The new series seems to be hitting at the right time.

Retail & Distribution Dynamics

How the devices are being distributed is also a key part of the story.

• arrier stores and big-name retailers all have stock. Chunghwa Telecom and Far EasTone are the primary distributors.
• Online platforms (momo, PChome) are also in the picture; some colors/models sold out extremely fast after launch online.
• Even convenience stores (e.g. 7-Eleven in Taiwan) are participating in the availability rollout.

The iPhone 17 Leak: What We Know So Far

Implications for the Smartphone Market in Taiwan

his early data provides some useful signals:

1. Premium segment strength. Users in Taiwan are showing strong willingness to pay for higher-end iPhones, especially with attractive colors and features.
2. Design & aesthetics matter. Colours like Cosmic Orange, Deep Blue, Sky Blue are not just decorative—they influence sales.
3. Feature trade-offs. Slimness and lighter weight (iPhone Air) are valued, but less so than performance and feature set for many buyers.
4. Supply chain & availability rush. Quick sell-outs suggest that Apple and partners may need to carefully manage inventory especially for popular color variants.

Additional Verified Insights

To give a fuller picture, here are some additional facts based on broader tech reporting and Apple’s history up to late 2025:

1. Apple tends to release new iPhones in September each year, often with a mix of Pro, non-Pro and lighter/slimmer versions.
2. Consumer preference trends in East Asia have leaned toward larger screen, multi-camera systems, and richer color options in recent models.
3. Color variants can influence resale value, rare or popular colors often retain value better.
4. Battery, camera and display improvements are usually the top motivators for upgrading among existing users.

FAQ’s

Here are some common questions people are asking about the Taiwan launch of the iPhone 17 series:

Q1: Which iPhone 17 model is most popular in Taiwan?

A: The iPhone 17 Pro is most popular, with 43% of buyers choosing it among the new models. The Pro Max follows at 28%.

Q2: What are the top colour choices for the new models?

A: For the Pro models, Cosmic Orange and Deep Blue are the favorites. For the Air model, Sky Blue is preferred, while Sage is popular among iPhone 17 non-Pro buyers.

Q3: How thin is the iPhone Air compared to other iPhone 17 variants?

A: The iPhone Air measures about 5.6 mm in thickness, making it Apple’s thinnest yet.

Q4: How much do the iPhone 17 Pro and Pro Max cost in Taiwan?

A: The Pro starts at NT$39,900; the Pro Max starts at NT$44,900.

Q5: Are there special payment plans or carrier offers?

A: Yes. Far EasTone is offering monthly fee plans (NT$1,399 and NT$1,599) with many customers choosing them. Online retailers also sold out high-demand models quickly.

The launch of Apple’s iPhone 17 series in Taiwan paints a clear picture: consumers are drawn to premium features, striking colors and high-end models. The iPhone 17 Pro is the standout in both demand and desirability especially in new shades like Cosmic Orange and Deep Blue. Meanwhile models like the Air attract those prioritizing design and portability but represent a smaller slice of early buyers.

If you’re a potential buyer in Taiwan, it might be worth aiming for the Pro versions if color, camera, or performance are priorities. If you prefer lighter weight or thickness the Air could still be tempting but you may need to compromise on some advanced features.